Introducing EVy Charge Finder, a mobile prototype concept developed in collaboration with BP. Designed for the ease of electric vehicle (EV) drivers, this user-friendly app provides an intuitive interface and seamless user experience. With EVy Charge Finder, locating charging stations is simple and reliable, thanks to its helpful features such as real-time battery consumption estimations when getting to a station and transparent station information, including pricing and hours of operation. Most notably, the app instills confidence and dependability, empowering users with what they need to make informed charging decisions.
As the number of electric vehicles (EVs) continues to grow, drivers face the challenge of finding dependable charging stations while on the road. Our solution, the EVy Charge Finder app, goes beyond single station apps, prioritizing intuitive features and modern design. Our goal is to provide drivers with a smooth and delightful experience when locating a diverse range of charging options directly from their mobile devices, wherever their journey takes them.
I conducted an analysis of competitors within the domain of charging station locator apps to assess industry standards and identify opportunities for refining our own application. Through this audit, such areas were found, including implementing a battery consumption estimation that helps streamline the search process so that users don't have to worry about losing charge on the road.
This competitive audit has provided valuable insights that helped deliver a more user-centric experience for drivers.
Meet Andor
Utilizing the gathered data, I developed a proto-persona named Andor to gain a comprehensive understanding of a target user to effectively prioritize their needs.
Andor's user journey map helped in bringing a more human experience to our product development process, fostering deeper empathy and understanding of our users' interactions and pain points throughout their journey.
Through this it became evident that such an app needs to be accessible and easy to understand for all users, irrespective of their age or digital literacy, and without any bias.
Usability Test
I organized unmoderated usability tests utilizing Maze to evaluate both initial and refined high-fidelity designs. A significant majority of participants, approximately 90%, navigated through the app seamlessly without encountering any issues. Moreover, approximately only 20% of participants decided to skip the car connecting feature that would have let them see their battery life estimations when going to a station.
Throughout the case study, the EVy Charge Finder's brand identity, frameworks, design direction and prototypes were iterated upon from the initial project brief provided by BP. Utilizing sprint cycles, we continuously refined user flows and features, ensuring an optimized experience for the target audience. And, with user-centric design principles, each iteration brough the app closer to the goal of a seamless and intuitive charging solution for electric vehicle drivers.
The first few screens make sure the user is greeted by colors with gentle hues, and not overwhelmed by questions during the sign up process.
Quick and easy interface with color guided progression, such as when hovering buttons help guide the user flow of the app.
Only select key info is shown to help speed up the connection process.
Making the most out of the screen real estate, drop down takes minimal space, leaving more room for station pop-ups that provide drivers with the necessary info they need.
Clear pop-up screens with good contrast help facilitate seamless navigation from the app.
I worked on this project as a product designer and UX researcher.
Primary responsibilities:
-UX research (personas, competitive audits, conducting usability studies using Maze, etc.)
-Design (wireframing and branding)
-Lo-fi prototyping (basic layouts, and user navigation)
-Hi-fi Prototyping (iterating designs, along with screen interactions)
The final high-fidelity prototype also includes screen transitions, made possible using Figma software. And, with the current design iteration, it is possible to start the next phase of development.