Florist's Rewards
Florist's Rewards
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Florist's Rewards is a mobile prototype designed in association with Google & Coursera. It's an online flower ordering solution that focuses on people centric navigation, accessibility, and visual charm to help the user enjoy and order through the comfort of their home. Florist's Rewards is user friendly, colorful, unique. Most notably, it helps build trust for both users and the business through a clear checkout process.
Audience & Challenge
Audience & Challenge
Florist's Rewards store shoppers currently face the challenge of a less-than-ideal shopping experience when purchasing flowers online. To address this, we've created the Florist's Rewards app, focusing on user-friendliness and captivating visuals. Our goal is to provide customers with an enjoyable and hassle-free way to explore and order from a wide range of floral options through their phones.
Creating Solutions
Creating Solutions
I sourced and conducted interviews to understand the needs and frustrations of the users I’m designing for. I then synthesized the findings to guide the development of user-centric solutions.
I facilitated two rounds of interviews during usability studies in between iterations.
As a remote moderator the first set of interviews revealed insights that helped guide designs from wireframes to mockups. In the second study I spoke to five new participants to assess a high-fidelity prototype, which revealed areas in the mockups that required further refinement.
Affinity diagrams were created to organize and analyze the collected participant data such as the one below.
Additionally, I carried out a competitor audit to further assess current industry standards and identify opportunities for improvement in our own app. The study revealed the floral sites had at least one of the following areas for growth; messy checkout process, little to no perks for longtime users, and cluttered UI.
To help users avoid difficulty and increase customer retention, the audit helped point out layouts to avoid and in contrast what makes a design accessible and user oriented.
Results & Successes
Results & Successes
During the entire UX case study, the Florist shop's branding, wireframes, mockups, and prototypes were created throughout the course of the Google UX Design Professional Certificate. And, thanks to study participants, we were able to iterate on lo-fi and then eventually hi-fi designs. Built from a simple intrigue of what makes a user enjoy a flower shop online, the final designs successfully showcase that curiosity when participating in that discussion.
Welcome Screens
Welcome Screens
The minimalist style log-in screens make it easy for users to navigate into the home screen of the app.
Flower Browsing Interface
Flower Browsing Interface
Eye catching interface with clear button contrast and quick product info helps to guide the user flow.
From "Shelf" to Cart
From "Shelf" to Cart
Giving clear indicators to the user when a product is added as they continue shopping.
Smooth Checkout
Smooth Checkout
Carefully designed checkout progress stamps at the top informs the user before they submit their order.
Menu Screens
Menu Screens
Intuitive screens, included for profile, search bar, and notifications help facilitate seamless navigation within the app.
Responsibilities
Responsibilities
I worked on this project as its lead designer and researcher.
Primary responsibilities:
-UX research (personas, competitive audits, and usability studies)
-Design (wireframing, app layout and branding)
-Lo-fi prototyping (basic navigation and user interactions)
-Hi-fi Prototyping (refining designs with detailed visuals and advanced interactions)
The Latest Prototype
The Latest Prototype
A final hi-fi prototype was completed. It includes transitions and animations thanks to Figma software. Through this it is possible to take next steps in the development process.
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